Feature Deep-Dive

Your Search Results, Your Rules

Search relevance is a starting point. BRADsearch's merchandising tools let you decide which products win visibility - based on stock, sales, newness, or strategic priorities. The algorithm works for you, not the other way around.

Start Free Trial See It in Action

Six Ways to Control Search Results

Relevance Boosting Rules
Automatically elevate products by criteria you define. In-stock items ranked ahead of out-of-stock. New arrivals boosted within their category. Bestselling SKUs promoted within relevant queries. Rules run automatically - no manual management.
Manual Product Pinning
Pin specific products to the top of specific search result sets. Your campaign hero SKU pinned for every relevant query during the campaign period. One product, pinned across dozens of relevant searches simultaneously - without touching each query individually.
Stock-Aware Ranking
Out-of-stock products are automatically deprioritised in search results. Buyers see what they can actually purchase. Eliminates the frustrating experience of finding the perfect product only to discover it's unavailable.
Seasonal Campaign Boosting
Time-bound boosting rules for seasonal promotions. Summer garden tools promoted for relevant searches May-August, reverting automatically when the rule expires. Set it once, let it run, let it stop - no manual reset needed.
Slow-Mover Management
Deprioritise products with poor conversion or performance within search results - making room for better-performing SKUs without removing them from your catalogue. Managed visibility rather than invisible removal.
Analytics-Driven Optimisation
Every merchandising decision backed by real search data. See the most-searched queries, identify which product positions get the most clicks, and optimise placements based on what the analytics tell you is actually working.

Merchandising Rules in Practice

📦
Stock-First Rule
All queries: in_stock = true ranked before out-of-stock. Buyers see available products first. Applies globally across all search results automatically.
🆕
New Arrival Boost
Products added in the last 30 days receive a relevance boost within their category. New stock gets visibility automatically. Rule expires after 30 days.
🎌
Summer Campaign
Garden tools category: boosted for queries like "lawn", "garden", "outdoor" from May 1 - Aug 31. Activates and expires automatically.
📌
Hero Product Pin
Specific SKU pinned to position 1 for queries: "cordless drill", "drill", "power drill" during the promotional period. Other results rank normally behind it.
📈
High-Margin Boost
Products with high sales receive a secondary boost after relevance. Maintains search quality while lifting bestselling SKUs within relevant result sets.
👤
Brand Promotion
Partnership with Brand X: their products receive a boosting multiplier for the campaign period. Applied automatically across all queries where Brand X products are relevant.
"BRADsearch merchandising lets us surface in-stock items, new arrivals, and best sellers first - not just keyword-matched products. We control what buyers see at every stage of our promotional calendar."
Saugima.lt - Workwear & PPE, PrestaShop | +126% conversion, +290% revenue per search

Ready to see what BRADsearch does for your store?

Join merchants across Europe using BRADsearch to turn every search into a sale.

Start Free Trial Schedule a Demo

✓ No credit card required  ·  ✓ Free onboarding  ·  ✓ Cancel any time