Feature Deep-Dive

See Everything Your Customers Search For

Most merchants are flying blind on their most important customer interaction. BRADsearch's analytics dashboard makes every search visible - what was found, what wasn't, and what it means for revenue.

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Six Analytics Capabilities

From the moment BRADsearch goes live, every search interaction is captured, categorised, and made actionable.

Zero-Result Dashboard
Every failed search query visible in one place. Each zero-result event represents a missed sale. The dashboard flags them by volume, recency, and severity so you can prioritise fixes - through synonym rules, catalogue additions, or search configuration changes.
Search Term Intelligence
What customers actually type - not what you think they type. High-volume queries, demand for uncatalogued products, how customers describe products versus how you describe them. Often the gap between customer language and catalogue language is the biggest source of lost sales.
Seasonal Demand Signals
See demand building before products are in stock. Search volume for specific product types rises weeks before peak season - visible in analytics before the demand peaks. Nojus.lt uses this data to make buying decisions weeks ahead of time.
Catalogue Gap Analysis
Which products are customers searching for that don't exist in your store? Analytics surfaces this directly - high-volume zero-result queries that point to genuine demand gaps in your catalogue. Actionable intelligence for buying and merchandising decisions.
Conversion Tracking by Query
Which searches lead to purchases? Identify your highest-value search terms - the ones that convert at the highest rate. Focus merchandising effort on what's already working. Surface why some queries convert and others don't.
Cookieless, GDPR-Native
Search analytics run without cookies or personal data collection. Fully GDPR compliant by design - no consent banners needed for analytics. EU merchants get full search visibility without additional compliance overhead. Built by an EU team that lives with GDPR daily.

How Merchants Use Search Analytics

Seasonal Intelligence - Nojus.lt
"BRADsearch analytics show us what customers are already searching for - weeks before we'd traditionally expect that demand. We now make buying decisions based on search signal, not gut feeling. By the time peak season arrives, we're already stocked and ready."
Nojus.lt - Home and garden, BRADsearch customer
Fixing Zero-Result Rates
An apparel retailer used zero-result analytics to identify which search queries were failing. Each was addressed with synonym rules or catalogue updates. Zero-result rate dropped from 20% to 6% - directly traceable to analytics-driven action.
Catalogue Decisions from Search Data
Multiple BRADsearch merchants now review search analytics monthly to identify products their customers are searching for but can't find. It's a free demand signal that informs range expansion and purchasing decisions.
Merchandising Optimisation
Knowing which search terms convert at the highest rate allows merchants to focus merchandising effort where it drives the most revenue - not just where search volume is highest. Revenue per search becomes the primary optimisation metric.

Analytics Start Immediately

There's no setup period for analytics. The moment BRADsearch goes live, every query is captured. Most merchants see their first meaningful insights within the first day.

Day 1
Analytics active from go-live
100%
Queries captured, not sampled
0
Cookies required
GDPR
Compliant by design

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Join merchants across Europe using BRADsearch to turn every search into a sale.

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