Jumta.lt is Lithuania's official distributor for THULE, TERRA DRIVE, and ATERA. BRADsearch powers brand-model precision search and use-case discovery for buyers who know exactly what they want - and for those who need help finding it.
Jumta.lt is the official Lithuanian distributor for THULE, TERRA DRIVE, CRUZ, UEBLER, TURTLE, and ATERA - a portfolio covering roof boxes, roof bars, bike carriers, and car travel accessories. Founded in 2019, Jumta.lt has grown into one of Lithuania's primary destinations for premium travel and active leisure car accessories.
The Jumta.lt buyer is almost always brand-specific and often model-specific. A shopper who wants a "Thule Motion XT L" knows the exact product. They are at the store to purchase, not to browse. The search bar is how they navigate from the homepage to the checkout.
For a distributor with a focused catalogue of brand-name products, search has two jobs: get branded searches to the right product immediately, and help less certain buyers understand which product fits their vehicle or use case.
PrestaShop's native search handles simple brand-name queries passably. Where it fails is in the second use case: the buyer who types "roof box for estate car family 450L" or "bike carrier towbar 4 bikes" - queries that describe the use case rather than the product name. These queries require the search engine to understand intent, not just match keywords.
The result: a high no-results rate, buyers who arrived purchase-ready but left without finding the right product.
No-result searches fell sharply after BRADsearch was deployed - buyers who had been typing valid product descriptions and hitting dead ends were now landing on exactly the right product.
BRADsearch was deployed at Jumta.lt to handle both search patterns: precise brand-model retrieval and use-case-based discovery.
Since deploying BRADsearch, Jumta.lt's search experience serves both buyer profiles - the brand-loyal shopper who needs retrieval precision, and the occasion-driven buyer who needs guided discovery.
Specialty retailers like Jumta.lt attract buyers who arrive with a purchase in mind. The cost of a failed search is high - a Thule customer who cannot find the right roof box in thirty seconds goes to a competitor. BRADsearch eliminates that loss by giving purchase-ready buyers the retrieval precision they expect from a specialist retailer.
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